Is owning a website important today?

Posted by Steve on 17 March 2009 | 0 Comments

Tags: websites, web sites, prospective home buyers, owning a website

Just a few years ago, everyone was heading to the Internet to compete for a small piece of cyberspace. However, even then many home builders did not buy into the idea that this will do anything to help their bottom-line. Nevertheless, our competition was moving toward and using the Internet to sell themselves to prospective home buyers.

I wrote about this some time ago, and I believed the builders who were moving in this direction would be the ones to come out on top in years to come. However, because of the current economy I believe more than ever before that a renewed effort must take place to compete for consumers in the coming years like never before.

As a country, we went though nothing more than a glitch in history of epic proportions of greed; a desire to compete with our neighbors and to get all we could in as short of a time as possible, even though we understood that our parents worked most of their lives to gain the lifestyle and material goods they were able to enjoy.

As builders we had our phone number on our truck and business cards, but that really wasn't that important, because people found us anyway. The phones rang and the doors to our office never stopped swinging. We didn't even have to work that hard just to get by. If you really wanted to be more than the competition, you worked a little harder to provide nice things, like a colored brochure.

Even today, very few builders have any history of their work. A letter head! What's that? Let's face it, our generation was unique above all. We were spoiled and we were passing those same traits onto our children who were growing up with attitudes we ourselves were unequipped to handle.

What am I getting at you wonder? I am telling you that we have an opportunity to do and be more in the coming years to put our company's back on track and competing for our livelihoods - much like our parents, but with more resources to do it better.

Take a look at this post from several years ago, you will find some good information here. But the one thing that I was getting to was owning a web site. Stop the procrastination and make it happen today. If it doesn't work out, move on, do it again and again if you must - but get out there now!

• Contractors Talk

We have been providing web sites for a long time, and we know home building and what you need to do it right. Lately we have been updating many builders old web sites and giving them new latest technology tools, dynamic pages and beautiful design to look the best they can and to offer more. When your site begins to look a little old, we can now very simply give it a new face, a new look to keep it fresh.

It's time to get that first site going, or your old non-competing site upgraded to really work for you.

I'm just a phone call away, call 800-834-6198 - Ext 34 - Ask for Steve