Tax Credit and SEO

Posted by Steve on 28 April 2009 | 1 Comments

Tags: tax credit, affordable housing, custom home builders, Nations Building News, new custom home, housing tax credit, home building

Home Owner Tax Credit and your Website

This months Nation's Building News newsletter was encouraging. Click the link below and read a number of the articles on the side menu.

http://www.nbnnews.com/NBN/issues/2009-04-27/Front+Page/index.html

But that is not why I am writing today. Your website needs to easily expand with important and relevant information for today's buyers.

http://www.nbnnews.com/NBN/issues/2009-04-27/Sales/index.html

I did a little research on keywords related to this years tax credit. I found that in most of the words used to find information on this issue, most words did not have enough data to produce a number. However, the phrase "housing tax credit" has an average 8,100 searches per month, but in March alone it was up to 40,500 searches. This is a huge jump, most likely from prospective first time home owner.

In the same section, I noticed that the phrase "affordable housing" had an average of 246,000 searches, but in March it was at 301,000 searches. Are you using these phrases in your website?

If you are a home builder or remodeler wanting to be a part of the coming (and perhaps slow) rise in housing starts or additions, then you need to start to learn what I am talking about and how to implement this into the content, the wording of your website.

How does this work?
Because you are a local company, a person searching for a builder will end up learning that they get the result of what they are searching for by typing in both what they want "home builders", and the city and state they want to find a builder.

While we are still working on tools to automate this process, for now, our website editor still allows a home builder to expand they're site to include this important information.

Let me give you an example.
... we are custom home builders in Grand Rapids Michigan. We offer high quality affordable housing and will help you fully understand how to take advantage of the housing tax credit and save thousands on your new custom home.

User Searches:

• custom home builders grand rapids mi
• home builder affordable housing grand rapids mi
• custom new home builder offering housing tax credit grand rapids mi

Keyword phrases:

• custom home builders
  • singular 49,500 searches (builder)
  • Plural 60,500 searches (builders)
• The city and state being used with the keywords is very important, it is what people will use to find local builders
• affordable housing
  • This statement is typically going to be used for less expensive homes, but could be used for higher end homes.
• housing tax credit
  • This phrase is being used in the same sentience or paragraph as home building and will bring the site up because the content contains more relevant information.

And if you can turn those keyword phrases into links to more information, well, google rewards you for that. And not just to wikipedia, to your local or state HBA would be great, because they should have links of your website on their site, which will reward you again.

Let me ask this question. Visit home builder websites in your area, read their page content. Based on what I just shared in this newsletter, do you think you could spend a few minutes, maybe an hour or two, adding content to your website that would be more relevant to people searching to find you? I know you can!

If you are not a WebsideBUILDER client and need to upgrade your website so you are in control of your content, then give me a call. Let me help you make this happen correctly for very little cost to you.

Note:
Now you know that with time we all get a little better at what we do. And with technology, there is an ever changing host of information to take advantage of. Take a look at the last site I put together, I am very proud of this site because I am learning how to defy the standards and restrictions of html, always learning a few tricks to make the next site better.

Thank you to Bill Reaves Construction located in NC

If you ever want a new look to your existing WebsideBUILDER website, give me a call.

Steve